CAR renews its corporate image

Nine years after the birth of CAR, we’re renewing our corporate image. We are committed to innovation through a modernized style. In a market as volatile as that of software and with a product that is constantly evolving to respond to the needs of all our clients and brands, keeping our corporate identity updated helps us transmit our values ​​to the sector.

This is not a break up with our previous core identity, but a necessary renewal through which we maintain our essence. Cloud Active Reception is an agile, efficient and easy to use management software. That is why we have opted to simplify our logo and keep only the essential parts of it.

Each of the changes made is intended to improve the user experience. That is why our new typeface is characterized by its simplicity and legibility. In addition, the decision to replace the vehicle icon with our nomenclature as an essential part aims to reinforce the multi-brand nature of our solution.

In terms of color, blue continues to be the tone that defines our brand. Its ability to transmit stability and order perfectly sums up two of the most important characteristics of our automotive software. Our new image is a deeper blue, capable of conveying the responsibility with which our team attends to customer demands.

A new stage that we face with the same enthusiasm as always, which is nothing more than a reflection of our vocation to continue evolving and facing new challenges as well as responding to the needs of all our clients and brands.