Pau Barca, CEO of Inforserveis: “Digitising workshops is possible and is a cultural challenge”

The year has ended and it is time to review some of the most gratifying initiatives that we joined a few months ago. In particular, we are talking about our participation in the first edition of Avanza Motor, an online event that brought together the main participants in the automotive aftermarket sector, where CAR had the pleasure of being present. 

More than 550 users attended the event, which consisted of three sessions held in July, October and December. And it was in the one entitled “Digitalisation and mobility in the Aftermarket”, in which our CEO, Pau Barca, had the honour of collaborating as a speaker. 

During the meeting, each of the speakers helped create a reliable portrait of the current situation  of automotive workshops, as well as their possible evolution. “The same process has been going on for 40 years now, but a lot has changed in those 40 years. There are many processes within the workshop to digitise and not all of them are easy to do, but it is possible and it is a cultural challenge, said Pau Barca.

Digitalisation is a key point in the adaptation of workshops to today’s society, which now consumes differently than it used to. Adapting to the digital environment not only means ensuring customer convenience, but also saves time and money in processes that are unnecessary today. 

CAR is an advanced Cloud system that streamlines and optimises the service and customer care cycle in a 100% digital way. This makes it easier for workshops to manage their communication efficiently, both within the company and with customers. 

Pedro Elorduy, Aftersales Director of SEAT Spain, has had the opportunity to see the many benefits of using our automotive software. This is ARES, the SEAT Reception and Experience Assistant created by Inforserveis, which is already active in 300 dealerships and workshops of the official SEAT Spain network. 

“We needed a tool that would bring us into the 21st century”, he commented at the event held in July. “ARES allows us to be more efficient: what we do well, we enhance it more, what we don’t, we correct it as soon as possible”. 

At CAR we realise how important it is to streamline processes to satisfy customers. That’s why we help garages all over the world to improve their services thanks to our innovative software.

If you need advice on hot to digitise your business, we’ll help you!