Pau Barca: “We want to convey immediacy in the automotive world”

This weekend, on the occasion of our participation in the Faconauto Congress, Pau Barca, CEO at Inforserveis, was interviewed by Chimo Ortega on his show Movilidad sobre ruedas (Mobility on Wheels), which you can listen to again on the Capital Radio podcast.

Pau Barca responds to Chimo Ortega about Inforserveis’ past, present and future.

What is Inforserveis?

We are a family business that my father founded 34 years ago, focused on the IT sector. The company has permanently been digitizing and evolving itself, leading to the specialization in automotive software for the after-sales workshopand dealer management.

Seven years ago, we began to create the solution that we now market, which is already implemented in the SEAT and IVECO networks.

Why does a digitization company focus on mobility?

We have always been related to computers and the automotive industry. When we developed our DMS, we realized the world was evolving towards a specific direction; towards doing a few things, but doing really well at them. We wanted, above all, to be in permanent contact with the customer and to focus on mobility inside and outside the workshop.

In 2010 we tested what it would be like to fully manage a workshop in a digitized way and realized that we needed mobility.

What do you expect from the congress?

To get to be known, basically. We are very little known in Spain and abroad, even though we have very interesting projects. To that end, we came to this congress hand in hand with Samsung, a very close partner, providing a closed product of our solution

How do you think the current situation will evolve and how can this evolution affect the performance of the company?

What we are seeing in the market is the importance of connectivity and immediacy with the end customer.. In the automotive sector, as in any other, you have to take giant steps. Platforms like Amazon, Spotify, etc. offer incredible immediacy and that is what we want to convey in the automotive world. If your car breaks down and needs immediate repair, you want to act as quickly as possible. This is what the end customer requires and what we want to provide.

Pau Barca with Chimo Ortega in the Mobility on Wheels program.

How many team members are you in the company?

We are now 45 people.

Is it still a family business?

A growing and very big family, but yes, we are.

What are you most proud of about these pandemic months?

Internally, as a company, we have been able to offer our people stability, a future and growth. As per our customers, we have maintained the service and thought of them beyond the care of their vehicle. We rigorously respect the Covid-19 measures. we have carried out many actions such as contactless card payment. What we wanted was to get out of this critical situation the best possible way.

What plans do you have to become protagonists of this evolution that is going to take place in the sector?

Our strategy is very clear, we have been digitizing workshops, but the big leap is to digitize our clients’ customers, the end users, so that they have a digital connection with the workshop network and the different cars.

We want to offer the immediacy I have mentioned. Being able to know from the sofa at home when the car is going to pass the vehicle inspection, request a review or have it delivered at your home. We want to be able to offer workshops and dealers this service to enable, as much as possible, the greatest management.

This is how Pau Barca explained CAR’s future expectations at the Faconauto Congress..