Customer loyalty: how to make it easier?

Offering an optimal service and repair experience is key to building customer loyalty, and it is essential for them to come back. To be able to give your customer a good service is essential for them to come back to your garage. If you are fully satisfied, with fulfilled expectations, you will always return.

How to retain your customers?

In addition to ensuring that customers return to the workshop, the strategies to retain them are also intended for them to recommend it to other people. Word of mouth marketing is very solid because there is an indispensable factor: trust.

Therefore, to make your customers choose you repeatedly, you must follow the following premises:

1. Close care

A service based on understanding and sympathy is essential for the customer to feel at home People who require mechanical services most of the time don’t have previous knowledge. That’s why your task is to explain to customers the situation and the different solutions that can be provided.

Making them participants, breaking down each action’s cost, and providing other possible alternatives will make them feel informed and welcomed. Trust is the key to loyalty, if you feel well cared for and the budget makes sense, you will repeat the experience.

2. Personalized experience

Close care means a personalized experience. The management of workshops isn’t easy, there are cars that enter, that leave, material that arrives and exits… It can be a complicated task to offer an adapted and customized experience.In this situation, the trick is to have computer software that takes care of it..

In addition to the benefits it offers to the workshop, such as budget calculation, workshop planning, space and time management, etc., CAR is a software that helps personalize the experience. How? It informs the customer of the state in which the vehicle is at all times.

The entry into repair, the estimated repair time, the departure time, as well as who is in charge of each task are some of the data that the customer knows at all times. The peace of mind that comes from knowing which phase the vehicle isin makes the customer feel safe and go back to the workshop.

3. Assistance doesn’t end with service

One of the big mistakes is to consider that customer service ends as soon as the vehicle leaves the workshop. But it doesn’t. A follow-up phone call to confirm that the service has been a success is an additional task that completes the loyalty program.

It’s easier to finish as soon as possible and move on to the next customer, but the support after the vehicle pick-up is crucial, it requires follow-up. This makes the customer feel protected and assisted in case of need. This makes the customer feel protected and assisted in case of need.

4. Specialized platforms

As time goes by, accumulating and managing manually saved data becomes increasingly difficult. Specialized platforms help process important data and documents, optimizing customer service.

The organization and planning of the mechanical workshop is important. In the same way that the CAR softwareinforms the customer of the status of their vehicle, it also allows optimal management of workshop areas, tasks and resources. Having this advantage makes work easier and improves service. Customers are satisfied with the attention and information received.

By following these tips, you will improve the service of your mechanical workshop. With a close and personalized attention and a quality repair your customers will feel welcomed, safe and calm. This way you will achieve customer loyalty.